By Steve Kopack / TechCrunch EditorPublished Aug 08, 2018 06:32:13Apple and Google have been making waves in the tech world with their recent acquisition of the music-streaming services.
The news that the two giant tech companies are planning to merge is being welcomed by many.
Apple CEO Tim Cook and Google CEO Sundar Pichai have publicly stated that they intend to merge Google with Apple, but the two companies have been locked in a bitter war of words for some time now.
The two companies are engaged in a war of attrition over the business that they both created.
Google has had its share of acquisitions, most notably acquiring video hosting company YouTube in 2016 for $1.9 billion, but its acquisition of YouTube has been viewed as an attempt to further its dominance in video hosting.
The merger is being seen by many as a way to bolster Google’s dominance in the YouTube ecosystem.
Google has been aggressively expanding its search and advertising capabilities with its acquisition last year of video hosting provider Google Video.
The combined Google-Apple company has reportedly invested $500 million into video hosting, which could help bolster its business in the coming years.
In a recent interview with CNBC, Pichu said the two will have a “great synergy,” as both companies “are committed to building the best platform and content for Google and Apple.”
Pichua, who also serves as president of Google’s parent company Alphabet, said he’s hopeful for the long-term success of the merger.
Pichai also said that the combined company would be “a force to be reckoned with,” adding that “the best thing about the merger is that Google and Alphabet will be able to work together more effectively.”
Pichua added that “there are no major changes that have to be made” to the business, but added that Google is “looking forward to working with Google to create a powerful and unified ecosystem that will bring us even more of the world’s content.”
In a press release issued on Friday, Apple said that its acquisition will help “help Google’s video and music businesses expand their reach and accelerate their growth, while enabling Google to focus on the future.”
The release also noted that the company plans to expand its video service, including Apple Music and its YouTube-like service.
Pikachu has also been a key player in the music industry, helping to establish the genre as a whole.
While Apple’s acquisition of Beats Electronics last year was seen as a move to consolidate its music business, the company later announced that it would continue to produce music and would retain its ownership of the company.
Pichi said in the press release that he and Apple will “develop new products, products that are not only better than Beats, but that we believe will drive the next generation of music and playlists.”
Pichi also said Apple’s acquisitions of Beats and Beats Music are “not just a business transaction but a cultural statement,” as they will “help define the next chapter in music.”
Apple is set to continue its Beats acquisition through 2020, and the company is expected to release its own music- and music-related apps by 2021.
Pichi has said that he expects Apple Music to continue to evolve over time, with the company “working on its own subscription service to give users access to a curated library of curated music, curated videos, and curated music recommendations.”